Privacy Policy

Last Updated: October 10, 2026

This Privacy Policy explains how Rick’s Port Orange Bait & Tackle, operating under the brand name PORTORANGEBAITANDTACKLE (“PORTORANGEBAITANDTACKLE,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit https://portorangebaitandtackle.com, place an order, contact us, or otherwise interact with our online store (the “Website”).

Our store is hosted through Shopify, which provides the ecommerce and checkout infrastructure used to operate the Website.

1. Personal Information We Collect

The information we collect depends on how you interact with the Website.

Contact and Delivery Information

When you place an order or contact us, we may collect:

Your name;
Email address;
Telephone number;
Billing address;
Shipping address; and
Information included in customer-service messages.

Order Information

We may collect and maintain:

Products viewed or added to the shopping cart;
Fishing rods, fishing reels, or other fishing gear ordered;
Order number and date;
Order value;
Shipping and tracking status;
Return and refund requests;
Communications about damaged, defective, incomplete, or incorrect products; and
Photographs voluntarily submitted in connection with a shipping or return claim.

For example, when a customer reports a damaged fishing rod, defective fishing reel, missing component, or incorrect item, we may request photographs reasonably necessary to review the claim.

Payment and Transaction Information

Payment processing may be provided through PayPal or other payment providers available during checkout.

We may receive:

Payment status;
Transaction identifiers;
Payment confirmation;
Refund status; and
Limited transaction information needed to process an order or refund.

We do not directly request or store complete payment-card numbers, card security codes, or payment-account passwords.

Payment providers process payment information according to their own privacy policies and terms.

Customer Account Information

If customer-account functionality is available and you create an account, we may process:

Account login information;
Saved contact or delivery information;
Order history; and
Account preferences.

Device and Website Information

Shopify and related Website technologies may automatically collect:

IP address;
Browser and device type;
Operating system;
Network and technical identifiers;
Referring website or source;
Pages and products viewed;
Shopping-cart activity;
Date and time of access; and
Information about interactions with the Website.

2. How We Collect Information

We collect personal information:

Directly from you when you place an order, create an account, contact us, or submit information;
Automatically through Shopify cookies and similar technologies;
From payment providers when they process a payment or refund;
From shipping carriers and fulfillment providers;
From Shopify, which hosts and supports the store; and
From fraud-prevention and Website-security services used through the Shopify platform.

We may also receive information from services integrated with the Website, depending on which features are enabled.

3. How We Use Personal Information

We may use personal information to:

Receive and process orders;
Confirm payment status;
Fulfill and ship fishing gear products;
Provide tracking and delivery updates;
Respond to product and order questions;
Process authorized returns and refunds;
Review damaged, defective, incomplete, or incorrect-item claims;
Maintain customer accounts and order records;
Detect and prevent fraud or unauthorized transactions;
Protect the Website and customer accounts;
Diagnose Website and checkout problems;
Understand general Website performance and usage;
Improve Website functionality and product information;
Maintain tax, accounting, transaction, and business records;
Enforce our policies and agreements;
Resolve disputes; and
Comply with applicable laws and lawful government requests.

We may use aggregated or de-identified information that cannot reasonably identify an individual for business analysis and Website improvement.

4. How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary for the purposes described below.

Shopify

Shopify hosts and operates the technical infrastructure for our online store.

Shopify may process order, customer, device, checkout, security, and Website-usage information to provide and maintain its services.

More information about Shopify's handling of consumer information is available in the Shopify Consumer Privacy Policy.

Payment Providers

We may provide or receive transaction information from payment providers, including PayPal when selected at checkout, to process:

Payments;
Payment authorization;
Fraud screening;
Payment disputes; and
Refunds.

Payment providers process personal information according to their own policies and are not responsible for our product fulfillment, delivery, or return procedures.

Shipping and Fulfillment Providers

We may provide customers' names, delivery addresses, telephone numbers, email addresses, and relevant order information to shipping carriers or fulfillment providers.

This information is used for:

Preparing orders for shipment;
Delivering purchased products;
Providing tracking information;
Coordinating delivery updates; and
Resolving shipping-related issues.

Technical and Security Providers

Shopify and its service providers may process technical information for:

Website hosting;
Cloud infrastructure;
Checkout operation;
Shopping-cart functionality;
Fraud detection;
Website security;
Error monitoring;
Basic analytics; and
Protection of forms against spam or automated abuse.

Shopify forms may use hCaptcha or similar security technology where applicable.

Legal Disclosures

We may disclose information when reasonably necessary to:

Comply with applicable law, a court order, or lawful government request;
Investigate fraud, security incidents, or unlawful activity;
Enforce our agreements;
Protect the rights, property, or safety of customers, our business, or others; or
Establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed in connection with a legitimate merger, acquisition, financing, restructuring, sale of business assets, or similar transaction, subject to applicable legal requirements.

5. Advertising and Marketing Technologies

Our Website may use technologies provided by Shopify and other integrated services to support Website functionality, understand customer interactions, and measure store performance.

Depending on the services enabled, these technologies may include:

Website analytics;
Cookies and similar tracking technologies;
Advertising measurement tools;
Product-page interaction tracking; and
Marketing communication services.

We do not sell customer personal information in exchange for monetary payment.

However, certain advertising or analytics disclosures may be considered a “sale,” “sharing,” or use for targeted advertising under applicable state privacy laws, depending on the technologies enabled.

Where required by applicable law, we will provide appropriate notices and privacy choices.

If we install or change third-party advertising, analytics, or email-marketing services in a way that materially changes our information practices, we will update this Privacy Policy and provide any legally required notices or choices.

6. Cookies and Similar Technologies

Shopify and its service providers may use cookies, local storage, pixels, and similar technologies to operate and support the Website.

These technologies may be used to:

Keep the Website, shopping cart, and checkout functioning;
Remember cart contents and preferences;
Maintain customer-account sessions;
Prevent fraud and automated abuse;
Protect Website and form security;
Measure Website traffic and performance; and
Diagnose technical errors.

Depending on the services enabled, optional technologies may also support analytics or advertising-related activities.

Customers may manage or block cookies through their browser settings.

Blocking essential cookies may prevent the shopping cart, checkout, customer accounts, or other Website features from operating correctly.

Where required, additional consent or privacy-choice tools may be available through the Website.

7. Marketing Communications

We do not automatically subscribe customers to promotional email communications solely because they place an order.

If we offer an optional newsletter or promotional-email subscription, we may use the provided email address to send relevant information about:

Fishing rods and reels;
Available fishing gear;
Product updates;
Store announcements; and
Other marketing communications requested or permitted by the customer.

Customers may unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting us.

Unsubscribing from marketing communications does not stop necessary transactional messages concerning:

Order confirmations;
Payment status;
Shipping and tracking updates;
Returns and refunds;
Account security; or
Customer-service requests.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill and document orders;
Provide customer service;
Process returns, refunds, and disputes;
Maintain transaction and accounting records;
Comply with tax, legal, and regulatory obligations;
Prevent fraud and security incidents; and
Enforce our agreements.

Retention periods may vary depending on the type of information, the transaction involved, applicable legal requirements, and potential disputes.

When information is no longer reasonably necessary, it may be deleted, anonymized, or securely disposed of, subject to the retention practices of Shopify, payment providers, and other applicable service providers.

9. Data Security

We take reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

Our online store uses Shopify's ecommerce infrastructure, and payment information is processed through the payment services available during checkout.

However, no internet transmission or electronic-storage system is completely secure, and we cannot guarantee absolute security.

Customers should not send:

Social Security numbers;
Complete payment-card information;
Payment-account passwords;
Online-banking credentials;
Government identification documents; or
Other sensitive financial information

through ordinary customer-service email unless specifically required through an appropriate secure process.

10. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

Confirm whether we process your personal information;
Request access to personal information;
Correct inaccurate personal information;
Request deletion of certain personal information;
Obtain certain information in a portable format;
Opt out of certain sales, sharing, or targeted advertising activities, where applicable; and
Appeal a decision concerning an applicable privacy request.

These rights may be subject to legal exceptions.

For example, we may retain information needed to:

Complete a transaction;
Maintain legally required records;
Prevent fraud;
Resolve disputes; or
Comply with applicable laws.

We will not unlawfully discriminate against customers for exercising an applicable privacy right.

We will also honor legally required privacy preference signals where applicable to our Website and data practices.

11. Submitting a Privacy Request

To submit a privacy-related request, please contact us by email:

support@portorangebaitandtackle.com

Use the subject line:

Privacy Request

Please provide enough information for us to locate the relevant order, customer account, or interaction.

Do not send sensitive identification documents unless we specifically request information reasonably necessary to verify your identity through an appropriate method.

We may need to verify:

Your identity;
Your relationship to the relevant order or account; and
The authority of a person acting on your behalf.

If an applicable privacy law provides an appeal right and your request is denied, you may contact us using the subject line:

Privacy Request Appeal

Please explain why you believe the decision should be reconsidered.

We will review privacy requests and respond in accordance with applicable legal requirements.

12. Children's Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Our fishing rods, fishing reels, and other fishing gear are presented through a general online retail store.

If a parent or legal guardian believes that a child has submitted personal information through the Website, please contact us so we can investigate and take appropriate action.

13. Third-Party Websites

The Website may contain links to third-party websites or services, including payment providers and shipping-related resources.

Information provided directly to Shopify, payment providers, shipping carriers, or other third parties may also be governed by those parties' privacy policies and terms.

We do not control the privacy, security, or content of websites and services operated by third parties.

We encourage customers to review the privacy policies of third-party services before providing personal information.

14. International Processing

Although our online store primarily serves customers in the United States, Shopify and other service providers may process or store personal information in the United States, Canada, or other locations where they operate.

Where required by applicable law, appropriate contractual, technical, or legal safeguards may apply to international processing and transfers.

Privacy protections and data-processing requirements may vary depending on the location and applicable laws.